With the ending of the Olympic games, athletes across the globe have undertaken a new endeavor: addressing the issue over International Olympic Committee Rule 40, which restricts advertising activities of athletes and coaches surrounding any Olympics. Basically, Rule 40 provides that shortly before, during and after the Games, athletes are prohibited from mentioning their sponsors by name or adding additional logos to their apparel when they compete. “The Olympics offer no prize money for making a final, and athletes restrict their Twitter posts during competition to avoid mentioning brand names of their supporters.” One of the possible sanctions for violation of the rule could be “stripping medals won by an offending athlete.” Athletes like Lashinda Demus are up in arms about Rule 40 since they don’t get paid for competing in the Olympics, but the IOC generates substantial revenue. Some people have said that Rule 40 along with other IOC rules have made it difficult for certain Olympic athletes to gain fame and money beyond traditional athletic circuits. Some athletes, like middle-distance runner Nick Symmonds, who is sponsored by Nike, found a way around Rule 40 during the London Games when he Tweeted a photograph of himself standing in front of a large shoe-shaped topiary with Nike’s trademark swoosh on it. Symmonds did not mention Nike by name. What do you think of IOC Rule 40?